Clearella Privacy Policy
Last updated: May 11, 2026
1. Introduction
Clearella Inc. (“Clearella,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information.
This Privacy Policy explains how personal information is collected, used, disclosed, stored, processed, retained, and protected when users access or use:
- The Clearella website
- The Clearella progressive web application (PWA)
- Any future native mobile applications
- Related services, communications, reminders, forms, support systems, and AI-assisted features
Clearella is a wellness and educational platform for adults and is not a medical service.
By using the Services, users acknowledge and consent to the practices described in this Privacy Policy.
2. Adults Only
The Services are intended only for individuals aged 18 years or older.
Clearella does not knowingly collect information from individuals under 18.
If Clearella becomes aware that information has been collected from an individual under 18, reasonable steps will be taken to delete the information as required by applicable law.
3. Information We Collect
Information Users Provide Directly
Depending on how users interact with the Services, Clearella may collect:
- Name
- Email address
- Phone number
- Age range
- General location or time zone information
- Quiz responses and onboarding information
- Hormone-related information
- Menopause or perimenopause-related information
- Mood and emotional information
- Sleep-related information
- Symptom tracking information
- Cycle-related information
- Medication or supplement information
- Reminder preferences and reminder content
- Journal entries, notes, and free-text submissions
- Voice or audio submissions
- Customer support communications
- Any other information voluntarily submitted through the Services
AI-Assisted Features
Clearella may provide AI-assisted features that generate personalized wellness-related responses, summaries, reminders, suggestions, insights, or informational content.
Information submitted through AI-assisted features may be processed and temporarily or persistently stored to:
- Maintain continuity of the user experience
- Improve functionality
- Troubleshoot issues
- Support personalization
- Improve product performance
Clearella does not currently intend to use personally identifiable AI conversation content to train public AI models.
Account & Login Information
Users may create accounts or sign in using:
- Apple
Depending on the login method selected, Clearella may receive:
- Name
- Email address
- Account identifier
- Authentication information
Clearella may also support device-level authentication features such as:
- Face ID
- Fingerprint authentication
- Device passcodes
Biometric information itself is not intended to be collected or stored by Clearella. Such authentication features are generally handled by the user's device or operating system.
Payment Information
Payments may be processed by third-party payment processors such as Stripe.
Clearella does not store full payment card numbers.
Clearella may receive limited transaction-related information including:
- Subscription status
- Billing status
- Transaction identifiers
- Partial payment information
- Fraud prevention indicators
Technical & Device Information
Clearella may automatically collect:
- Device type
- Operating system
- Browser type
- Device identifiers
- App/browser settings
- IP address
- Usage activity
- Log data
- Diagnostic information
- Crash reports
- Session information
- Referral sources
- Technical interaction data
Analytics, Cookies & Tracking Technologies
Clearella may use:
- Cookies
- Pixels
- SDKs
- Analytics tools
- Advertising technologies
- Session tracking tools
- Retargeting technologies
Examples may include:
- Google Analytics
- Meta/Facebook Pixel
- Google Ads
- Firebase Analytics
- Email marketing providers
- SMS communication providers
- Future analytics and optimization tools
These technologies may collect:
- Device identifiers
- Browser information
- User interaction data
- Ad engagement information
- Referral information
- Campaign effectiveness information
Depending on jurisdiction, Clearella may seek consent before certain tracking technologies are activated.
Sensitive Information
Certain information collected by Clearella may be considered:
- Sensitive personal information
- Health-related wellness information
- Special category or sensitive data under applicable privacy laws
This may include:
- Hormone-related information
- Mood or emotional information
- Menopause/perimenopause information
- Symptom information
- Voice/audio submissions
- Journal entries
- Wellness tracking information
Clearella uses reasonable safeguards and limits use of such information to legitimate business, product, operational, wellness, analytics, research, security, and personalization purposes as permitted by law.
Users should avoid submitting information they do not wish to be stored or processed.
4. How We Use Information
Clearella may use personal information to:
- Create and manage accounts
- Authenticate users
- Operate the Services
- Deliver reminders and notifications
- Provide customer support
- Personalize user experiences
- Generate summaries, reports, trends, or insights
- Provide AI-assisted functionality
- Improve app performance and reliability
- Conduct analytics and product research
- Measure marketing effectiveness
- Support advertising and retargeting
- Process subscriptions and billing
- Prevent fraud and abuse
- Enforce policies and agreements
- Comply with legal obligations
- Develop aggregated or de-identified analytics and business insights
5. Aggregated & De-Identified Information
Clearella may use information that has been aggregated, anonymized, and/or de-identified so that it does not reasonably identify an individual.
Such information may be used for:
- Product development
- Research
- Benchmarking
- Business insights
- Trend analysis
- Educational purposes
- Commercial analytics
- Operational planning
Clearella does not currently intend to sell personally identifiable personal information.
Any future use of aggregated or de-identified information will be subject to applicable laws and evolving business practices.
6. Marketing, Analytics & Retargeting
Clearella may use:
- Email marketing systems
- SMS communication systems
- Analytics tools
- Advertising technologies
- Retargeting systems
- Push notification systems
These tools may be used to:
- Improve user engagement
- Measure product performance
- Deliver reminders
- Conduct marketing campaigns
- Improve conversion effectiveness
- Analyze usage behaviour
Where required by law, Clearella will seek consent before activating certain analytics, advertising, cookies, or retargeting technologies.
Users may manage certain tracking preferences through:
- Cookie banners
- Device settings
- Browser settings
- Ad platform settings
- App notification settings
7. Push Notifications, SMS & Communications
Users may receive:
- Transactional notifications
- Account-related messages
- Wellness reminders
- Product updates
- Promotional communications
- Push notifications
- SMS communications
Users may opt out of marketing communications at any time.
Consent to receive SMS or push notifications may be requested separately during signup or device onboarding.
Message and data rates may apply.
8. International Data Storage & Processing
Clearella may use reputable third-party infrastructure and cloud providers.
Depending on operational requirements, user information may be stored or processed in:
- Canada
- The United States
- Other jurisdictions where service providers operate
Infrastructure providers may include companies such as:
- Amazon Web Services
- Google Cloud
- Other reputable hosting or cloud providers
Clearella takes reasonable measures intended to help protect personal information transferred across jurisdictions in accordance with applicable laws.
9. Legal Bases for Processing (EU/UK Users)
Where applicable under GDPR or UK GDPR, Clearella may process personal information based on:
- User consent
- Contractual necessity
- Legitimate business interests
- Legal obligations
Where sensitive or wellness-related information is processed, Clearella may rely on explicit consent where required by law.
10. Data Sharing
Clearella may share information with:
- Hosting providers
- Cloud providers
- Analytics providers
- Communication providers
- Payment processors
- Developers and contractors
- Professional advisors
- Customer support providers
- Security providers
- Legal authorities where required
All such sharing is intended to support legitimate business and operational functions.
11. Business Transfers
If Clearella is involved in:
- A merger
- Acquisition
- Investment transaction
- Financing
- Restructuring
- Sale of assets
Information may be disclosed or transferred as part of the transaction subject to applicable laws.
12. Data Retention
Clearella retains information only as long as reasonably necessary for the purposes described in this Privacy Policy unless a longer retention period is required or permitted by law.
Current Intended Retention Structure
Active Accounts
Information may remain stored while accounts remain active.
Cancelled Accounts
Certain information may be retained for a limited period for:
- Reactivation
- Billing
- Security
- Fraud prevention
- Legal compliance
- Operational continuity
Deleted Accounts
Personal information associated with verified deletion requests may be:
- Deleted
- Anonymized
- Aggregated
typically, within approximately 30–90 days, subject to backup schedules and legal obligations.
Backups
Backup copies may remain stored for approximately 60–120 days.
Financial & Legal Records
Certain billing, accounting, security, or legal records may be retained longer where reasonably necessary.
Aggregated & De-Identified Information
Aggregated or de-identified information may be retained indefinitely.
Retention practices may evolve over time as systems, laws, and operational requirements develop.
13. User Rights & Choices
Depending on applicable law, users may have rights to:
- Access information
- Correct inaccurate information
- Request deletion
- Withdraw consent
- Restrict processing
- Object to certain processing
- Request portability/export where applicable
- Opt out of certain marketing activities
Requests may be submitted to: privacy@clearella.com
Clearella may verify identity before fulfilling certain requests.
14. Security
Clearella uses reasonable administrative, technical, organizational, and contractual safeguards intended to protect personal information.
However, no system can guarantee absolute security.
Users are responsible for protecting:
- Their devices
- Passwords
- Email accounts
- Authentication credentials
15. Wellness, Not Medical Care
Clearella is intended solely for:
- Wellness
- Educational
- Informational
- Habit-building
- Self-reflection purposes
Clearella does not:
- Provide medical advice
- Provide diagnosis
- Provide treatment
- Provide healthcare services
- Provide emergency services
- Monitor medical conditions
AI-generated responses may contain inaccuracies and should not be relied upon for medical decisions.
Users should consult qualified healthcare professionals regarding medical concerns.
Clearella is not intended for crisis, emergency, or mental health intervention services.
If users believe they are experiencing a medical or mental health emergency, they should contact emergency services immediately.
16. Third-Party Services & Links
Clearella may rely on third-party providers including:
- Apple
- Stripe
- Analytics providers
- Communication providers
- Hosting providers
- Infrastructure providers
Those providers may maintain independent privacy policies and practices.
Clearella is not responsible for third-party privacy practices.
17. Changes to This Policy
Clearella may update this Privacy Policy periodically.
If material changes occur, Clearella may provide notice through:
- The Services
- App notifications
- Website notices
Continued use of the Services following updates constitutes acceptance of revised terms.
18. Contact Information
Clearella Inc.
Mount Albion, Prince Edward Island, Canada
privacy@clearella.com